|
Upon her arrival in New York, Suzanne was almost immediately
a celebrity. The New York
Times featured her in an article on the cover of the
Arts & Entertainment section, focusing on the new art
form of electronic music. But New York is a place of many
artistic celebrities, many of them not making a living. Suzanne
slept on the floors of artistsâ lofts and studios,
giving lessons in electronic music to Phillip Glass, Patrick
Moraz, and others.
Suzanne believed that the synthesizer was a new form of
instrument, having nothing to do with the imitation of other
instruments, to be valued more for its unique capabilities,
including working in subsonic and supersonic frequencies,
sustaining notes for days, instantly changing timbres, or
capable of being programmed to generate compositions for
weeks without repetition. She left her Buchla on for years
at a time, constantly working with it and completely in love
with it.
Video of
Suzanne playing the Buchla (4.4 M)
But it was difficult to be poor in New York. And projects
of hers such as "The Electronic Center for New Music" whose
goal was to create a new theater for electronic performances
in Lincoln Center, were not progressing because she lacked "clout." Despite
receiving several artistic grants, including one from the
National Endowment of the Arts, eventually Suzanne "hit
bottom" and committed herself to finding a commercial
outlet for her talents and developing the visibility that
would allow her to impact the world with her new ideas.
After calling for more than a year, Suzanne met Billy
Davis, a veteran producer and musical genius from Motown
who had been brought to New York to head the music division
of the worldâs largest advertising agency, McCann
Erickson. Billy had an innate and incredible sense of music.
He composed many big hits from the 50âs and 60âs,
including "Lonely Teardrops" and "Reete
Petite," in conjunction with Motown founder Barry
Gordy.
Billy instantly recognized the potential of Suzanneâs
work with the Buchla and asked her to design a special sound
for Coca Cola. She used the Buchla to create a musical effect
called the "Pop & Pour" which
became internationally famous. Billy also convinced her to
play some of the 'keyboard' synths, as many producers were
not able to understand the Buchla, and Suzanne became a much
sought after session player, adding her special touch to
numerous jazz and pop albums (including Mecoâs Star
Wars) as well as on jingles. She longed to control more aspects
of the production and decided to make her services exclusive
with her own production company, Ciani/Musica. Inc., which
became the #1 sound design music house in New York. She created
countless themes and logos, including the Energizer commercial
(The Energizer, energized----for Life!), co-wrote "Have
a Coke and a Smile" with Billy, the Columbia Pictures
logo and award winning scores for many of the Fortune 500.
When asked later if commercials were her bread and butter,
Suzanne jokingly commented, "No, theyâre my Champagne
and Caviar!"
Having taken care of her financial needs, particularly important
since being in the forefront of music technology was an expensive
proposition, Suzanne was able to turn to her real love, beginning
her recording career with the self-produced Seven Waves.
|